Search, Trends and Google

Ok, I can admit I have a problem: I love usage data. It's fascinating to peek into the numbers behind a user experience and try to understand not just what users are doing, but why and how. More about data and AddThis later, but years ago at AOL I designed the original "Hot Searches" product that showed which search terms were rising and falling the fastest. From these humble beginnings grew two fun AOL programmed destinations, Hot Searches and AOL's year end Hot Searches retrospectives.

More recently, Google has integrated their Hot Trends data into search results, one more volley into the battle of real-time search:

Google Hot Trends Integrated Into Google Search via SearchEngineLand


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