Understanding the Power of the Goldilocks Effect

Offering alternatives can help make the option you want end users to select more desirable. This strategy can also help end users feel more in control of the selection process, and ultimately feel better about their selection. Be careful, however, of offering too many options or too much complexity. Check out over 20 examples of this design strategy at work.

Persuasive purchase behaviour – Understanding the power of the Goldilocks Effect