Great products don't have to be good?

"What are the three (or fewer) key features that will make your product so great that you can cut or half-ass everything else?"

I've blogged a few times about focus and prioritization in experience design; this blogger uses the context of ongoing discussions about the upcoming iPad to posit that if your product is great, it doesn't have to be good.

One of the reasons I'm excited about the iPad is that I've noticed how much more time I spend doing non-phone things on my iPhone: browsing, music, messaging, Facebook, RunKeeper (for swimming, no less!), Tweetie, etc. For those of us who use our smartphones more like portable computers than phones, the iPad offers a potentially better and more efficient experience... or so we hope. We shall see.

In the meantime, give Paul's blog post a read. What are your three key features?
 
Paul Buchheit: If your product is Great, it doesn't need to be Good.