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The Pakistan Initial Floods Emergency Response Plan, prepared immediately after the flood, requested $459 million primarily for food, water, sanitation and hygiene, health, shelter and other non-food items. The Financial Tracking Service (FTS) reports that $274 million has been raised, thus reaching a coverage of 59.6%. Despite an outcry that the international communi
ty is leaving Pakistan in the lurch, this is actually a fairly high number. The FTS also reports that other disasters this year, such as the civil unrest in Kyrgyzstan or tropical storm that hit Guatemala, have only been covered to the tune of 36% and 33% respectively. But there's no denying that the international community seems less concerned with Pakistan than it was with say, Haiti. The Chronicle of Philanthropy reports that while twenty-two U.S. aid groups have raised a total of $9.9-million for Pakistan, within two-and-a-half weeks of the earthquake, 40 aid groups had brought in a total of $560-million for Haiti. (photo credit, above).
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Why? Well, in the UK it is being blamed on persistent negative images of Pakistan in the media and elsewhere. In India, the history of poor neighborly behavior has led to India's refusal to provide aid. And in the U.S., the low death toll, "summer vacation doldrums," and donor fatigue after the Haiti disaster are thought to contribute to the lack of interest in the crisis.
But the stakes are high. As an editorial in the New York Times last week put it:
The world, especially the United States, must not blow this one.
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While the rhetoric that this is a "battle for hearts and minds" strikes me as overly dramatic, maintaining peace and security in Pakistan through the crisis is an unquestionable must. And to the extent that it is a battle for hearts and minds, an outpouring of support from the international community ought to do the trick. Pakistan is facing a humanitarian crisis of epic proportions. Angelina Jolie gets it. She recently donated $100,000 of her personal funds to help. You can too. But don't worry, the minimum amount is only $15.